Why Rooted Traditions Co. Exists — A Founder’s Story

From Drugstore Staples to a Skincare Solution for Everyone

For much of her early life, Stephanie used the same skincare products found in nearly every bathroom cabinet—store-bought lotions, big-brand creams, and anything promising hydration or anti-aging on the label.

But in her early 30s, everything changed.

After developing health challenges—including MCAS, POTS, eczema, and hypermobility EDS—her skin became increasingly reactive. Suddenly, the very products she trusted began triggering irritation, discomfort, and uncertainty. What had once been routine self-care became something to navigate with caution.

That experience became a catalyst. Stephanie began researching ingredients, studying traditional skincare, and creating formulas with minimal components—products she could trust on her own sensitive skin.

But what started as a personal necessity grew into something more. She discovered that this approach—simple, intentional, and naturally nourishing—wasn’t just for people with sensitivities. It worked beautifully for anyone seeking clean, honest, effective skincare.

Rooted Traditions Co. was born out of that realization: that skincare could be both deeply gentle and universally beneficial. Whether you're navigating sensitivities or simply looking to return to a simpler skincare philosophy, our products are made for you.

What Drives Us: Our Purpose & Values

Honesty & Transparency

Every ingredient in our products is intentional. We avoid synthetic fragrances, harsh preservatives, and filler chemicals. We believe in simple formulations built from clean, thoughtfully sourced ingredients—because when it comes to skin, quality matters.

Gentle Care for Sensitive Skin

Drawing on Stephanie’s own sensitivity struggles, Rooted Traditions Co. focuses on formulations that are as gentle as possible. For people with chemical sensitivities, reactive skin, or conditions like MCAS or eczema, our products aim to offer soothing, safe care without compromise.

Minimalist, Multi-Purpose Skincare

We believe skincare doesn't need to be complicated. A few well-chosen products—such as a whipped tallow balm, lip balm, or natural deodorant—can replace an entire drawer of lotions and creams. This minimalist approach reduces exposure to unnecessary ingredients and simplifies daily routines.

Ethical Sourcing & Conscious Crafting

Our tallow comes from grass-fed sources, reflecting a commitment to responsible sourcing and sustainability. Every jar we create is a step toward ethical, natural skincare—and toward a more mindful beauty routine.

From Personal Need to Community Offering

What began as a personal quest for gentle skincare has grown into a brand built for people seeking natural, clean, and safe solutions. Rooted Traditions Co. is not just about selling products—it’s about building a community around skincare that reflects integrity, respect for the body, and care for all skin types.

Whether you're looking for a lip balm, a winter body balm, or a full skincare routine you can trust, know this: each product was conceived with empathy, created with purpose, and offered with respect for your skin’s needs.

At Rooted Traditions Co., we care—because we understand. And while our journey began with a deeply personal need, we now create skincare that welcomes everyone—regardless of skin condition, age, or experience. Our commitment to quality, transparency, and simplicity is something everybody can benefit from.

If You’re New Here… Welcome

We’re more than a skincare brand. We’re people who understand what it means to look for safe, gentle, effective skincare—whether you have sensitivities or simply want a more mindful way to care for your skin.

Welcome to Rooted Traditions Co.—where clean beauty, transparency, and skin care with integrity are at the heart of everything we do.